DEMO Gods, Angels and Demons?

Tonight at the Churchill Club event at the Hyatt in San Francisco, DEMO executive producer Chris Shipley led a session on taking an idea from conception to launch. She was joined by Brett Kilpatrick (Panoratio), Steve Larsen (Krugle), Srivats Sampath (Mercora) and Munjal Shah (Riya).

Riya recently launched Like.com. I already love this site, and I don't even like shopping.

Here are some tips that I picked up:

• Hire good people
• Start with good engineers
• Use beta releases as your market researcher (Unless you are an enterprise - Ugh thanks Brett)
• Add at least a few great salespersons

But here's a few tips from a PR perspective:

• Develop a solid consistent message
• Consult independent reviewers prior to a public release
• Hire a good PR firm to keep the momentum going after a launch
  

I've always wondered what idea I could come up with. Here's a few I jotted down on my way home...another long BART ride.

• High definition Internet
• Comprehensive news search
• UTD media and analyst contact database
• Excel that links to a database that is updated in real-time (yes, I used real-time)
• Video camera via a Web browser

One day, maybe one of these ideas will payoff.