Amazon Gets Fresh

After so many failures of online grocery stores including Albertsons, Safeway and others, it amazes me that Amazon (Fresh) is getting into the online grocery business. Others have failed due to small margins and lack of user base. While Amazon does it a little better with a one-hour delivery window, it doesn't seem like a profitable business. Good luck. Even the article by AP technology writer Jennifer Mintz seemed like a joke as she lost focus and started talking about what the delivery guy is wearing rather than focusing on the review of the site and the service.