The Backdoor on Identifying Trends

There are many ways I've been able to identify trends for clients. Some include reading, talking to everyone I can have access to within my client's company or looking at my daily activities in a different way. I'm also a big proponent of knowing the analyst community. Recently, I had access to an analyst at Gartner to discuss trends within a certain industry. Who better to know than someone who engages with all my competitors. He shared some very good insight with my colleague and I. Unfortunately for you, I can't spell it out here. However, it will be turning into a media plan and hopefully some solid coverage. My advice, leave no stone unturned for new trends.