Upcoming St. Patrick's Day Wakes Creativity

On a holiday that is known to most for parades and drinking, IrishUrns.com, a Web site that features funeral urns and memorials, instead has put a new twist on the upcoming St. Patrick's Day. The Web site has issued a press release that encourages a 500 word or less essay on your ideal wake to win an urn.

Capitalizing on holidays is one of the many tried and true techniques of PR. While it has become increasingly difficult to be unique enough to recieve significant media attention or drive traffic to a Web site by leveraging a holiday as so many companies are fighting for ink, I'll have to give IrishUrns.com owner, Richard Lamb credit for his creative attempt to drive traffic to his Web site. Good luck!