In case your client asks you where your press release was picked up, you can now say millions have seen it...
Seen by more than 1.5 million people per day, "the 7,400 square foot digital billboard located in Times Square will feature a regular stream of PR Newswire customer photos throughout each day. The photos will be accompanied by a news release headline, and will be displayed in fifteen-second increments. Appropriate types of photos for this new medium include product images, executive headshots, special event images, brand logos..."
Question: How much? Regardless, probably not worth what it will probably cost for your 15 seconds of fame.
How did PR just become part of the advertising business?
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