How to Recover from the Rat Race and More

Over the course of the last few years, I’ve been very fascinated by the crisis communication portion of public relations. Although, there are several incidents that I can’t talk about, I will talk about those that I haven’t been exposed to confidentially. One of the most interesting is the San Francisco 49ers in-house training film. More recently we have the KFC “Rat Race” and the Jet Blue “Extended Stay.”

Recently, Rhonda Weiss, CEO and Chair of PRSA appeared on CNN In the Money to discuss the recent disasters, the impact of the Internet, the role of the CEO in a crisis and the forgotten group in disasters like these.

To read the transcript, click here.

Rats Come One Year Early

While some of you may have recently celebrated Chinese New Years, the Year of the Rat is not scheduled until 2008. However last week, a KFC and Taco Bell in Manhattan's Greenwich Village had unwanted visitors and was forced to closed its doors when a TV crew caught more than a dozen rats running wild inside the restuarant after business hours. The franchise owner said construction in the basement stirred up the rats, which the health department believes is an infestation problem that is running throughout the building. The health department closed the resturant until the problem could be addressed. Yum Brand's Taco Bell restaurants are still recovering from last year's E. coli scare, so this should help improve their image drastically. But I don't believe the Kernal Sanders is smiling either. Check out the comments from bystanders in this video.