Over the course of the last few years, I’ve been very fascinated by the crisis communication portion of public relations. Although, there are several incidents that I can’t talk about, I will talk about those that I haven’t been exposed to confidentially. One of the most interesting is the San Francisco 49ers in-house training film. More recently we have the KFC “Rat Race” and the Jet Blue “Extended Stay.”
Recently, Rhonda Weiss, CEO and Chair of PRSA appeared on CNN In the Money to discuss the recent disasters, the impact of the Internet, the role of the CEO in a crisis and the forgotten group in disasters like these.
To read the transcript, click here.
