Tuesday, February 27, 2007

Big Blue is Jamming

The Financial Times reported today that Big Blue will launch "jamming," an online brainstorming technology, born out of the company's desire to listen to its 300,00 worldwide employees. IBM has recieved interest from financial, telecom and packaging industries for this technology that enables employees to be involved in crucial decisions including merger integration, corporate strategy and customer relations.

As someone who believes companies would be much more successful when enabling input from the employees on the frontlines, I see this as a very momentous announcement. Imagine if companies like Cingular could tell employees about what day new phones are coming out before they unwrap the box the night before or seeing it in the Sunday weekly ads.

No comments: