Dilbert on Public Relations

I couldn't help but laugh when I saw this. I'm a very big advocate of meeting with reporters to "chop it up." Not necessarily to pitch clients but to just see what's top of mind in the reporter's head and also see what you have in common. I recently was talking to a reporter who wrote about the Oakland A's and Moneyball and found out baseball was a common interest. He interviewed one of my heros, Billy Beane so you can bet I'll be asking him about that.

But I would never take time to go to drinks with a reporter to have him repost a release and put his byline on it.