Tuesday, March 6, 2007

PR Blunder by Steven Blinn

Now, I admit I haven't kept up with BadPitchBlog.com but this shocked me when I read this today. How can Blinn PR "PRESIDENT", Steven Blinn send out a ridiculous email pitch with the subject line: "Anna Nicole Smith Would Be Six Feet Under If She Used KeepYouSafe.com." Now I'm a big believer in taking advantage of current events but this is over the top. On the company's Web site it says, "At BlinnPR, we effectively combine the focus of a boutique public relations agency — working smarter, faster and more efficiently — with the senior-level staff experience of a large agency." Now does that really fit the bill? With clients that include WWF (now WWE), CitiGroup, Chase, Dow Jones, New York Special Olympics and Inc. Magazine, they must be doing something right but this is tragic for the PR industry.

1 comment:

netbuzz said...

As one of those who called Blinn and his client on this one, I suggest you also read "Exploiting dead celebrities: Part 2."