Friday, March 16, 2007

Value Add Copy Store Does Not Equal PR

The Portland Business Journal writer Matthew Kish incorrectly labels PR Store offerings as “PR for the masses.” Items including brochures, business cards and letterhead can be customized and ordered at PR Store. Or you could just go to your local Kinkos.

PR Store is unique in that small businesses can receive small Web sites and logos designed or have copywriting needs met. All these are marketing materials. However affordable and convenient for small businesses, it shouldn’t be miscategorized as public relations.

I guarantee you PR Store won’t get you a press release with analysts, customers and partners or that hit in a business publication that you are dreaming of. It takes lots of creativity, strategic thinking and tenacity that you can’t find at a Kinkos-type store with a few value-add services.

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