Monday, September 17, 2007
StartUps Beginning to have More Power
Now the two 20 something year olds are leading a successful Web 2.0 company, with lots of funding and a marketing strategy that according to Levie mirrors a "time-tested" technique used by drug dealers. He may be smart but may need a better PR strategy. E-mail me!
One thing is for sure, the lower cost of barrier to entry with open source and cheaper resources has anyone with a decent idea able to test whether it will be successful. Expect many more start-ups and more VCs looking to invest.
Free Access Points Towards Upward Growth
If you have to charge for subscriptions, then offer exclusive content that the paid readership can see such as photos, videos or exclusive interviews. However, not only does this limit the readership but it won't be successful because many readers are frustrated with slow connections despite the growing base of (slow) high bandwidth Internet connections. That's a different problem.
Even requiring a login can be a pain in the butt. I forget my login so many times that I end up just not reading the story. And with dynamic Web 2.0 features, now I can't even visit a site without being forced to view an ad before I can look at content. Trust me, frustrating users is not now to grow readership.
I do like the ability to post comments but it only becomes an interactive community forum if the reporter responds to some of the reader comments, not just post the 500 comments that no body will read. Reporters will be surprised by what they learn from its readers.
Wednesday, September 5, 2007
Win Million Dollar Marin Home for $150
It's for a good cause and it's a pretty nice house so I'll give it a shot.
To see pictures of the house or find out more details, visit:
http://www.marinraffle.com
Don't Mess With My Yo Yo
Blogger Suicide Rate Swells
Download This!
The first line of this article says it all: “Americans invented the Internet, but the Japanese are running away with it.”
Drink Up! Drink Up!
Researchers at the University of Michigan, yes the same university that was stunned by Appalachian State and fell out of the college football top 25 rankings, have linked alcoholism to disadvantaged neighborhoods. That was a cheap shot but can you blame me?
Tuesday, September 4, 2007
Caution - Bay Bridge Drivers!
Don't Stand too Close to Your Popcorn
Amazon Gets Fresh
Forbes Picks Yay Area for Best City for Singles
The Bay Area,
Maybe I should conduct my own survey based on my own criterion: coolness (number of persons doing the hyphy dance, ghost riding the whip or wearing stunna shades), cost of living alone (rent, gas, cost of a good Philly cheesesteak and least amount of gold diggers), culture (who’s on the beach, side shows and good concerts), job growth (career growth opportunities, above market value pay and signing bonuses), online dating (active single profiles on MySpace , Facebook or even Craigslist for some of you), nightlife (how many cool places to drink, how late alcohol is served and options for getting home without driving drunk) and singles (number of women of legal drinking age that don’t have kids or dudes not paying child support).
Ultimate Sports News by SportsUltra.com
The first step was taken by SportsUltra.com and they've done many things right. For example, I'm a big fan of A's baseball, Golden State Warriors basketball, 49ers football, San Jose Sharks hockey and a huge fan of the USC Trojans in football and to an extent in basketball. Once I've set up my settings, I am able to view my news all together or use a drop down menu to pick conference (or division in some cases), teams, players and even track past USC alumni. You can also pick out your favorite newspaper or sports news site like ESPN or Sports Illustrated and get all the Peter Gammons you want.
I'd like to see team schedules/tv listings and college football rankings added to the site but otherwise I can't complain. I'm sure since launching last week, they will make necessary adjustments to make the site more comprehensive in time.
Settling In Nicely
Tuesday, July 10, 2007
PR Guts Is Out for the Count...for now
Although I still have the same desire to expand my knowledge and creativity for PR, my post-work activities has changed quite a bit. I have a new “friend,” been going to the gym and have quit smoking and drinking. Yeah, I know, we’ll see how long that lasts.
All the same, Fourth of July, I should have been watching fireworks but instead I was focusing on finding my $6 pack of Newports I lost in the dirt and on the fifth I was enjoy my last cigarette. Now, I am proud to say I haven’t had a cigarette for 111.5 hours.
Next week, I’ll be on my first trip (past Vegas) to the east coast. Indiana, of all places to meet my “friend” and see what happens. Maybe I’ll be able to convince my “friend” that earthquakes aren’t dangerous and her mom that we’re not all money hungry, gangbanging thugs in California. Those damn rap videos! (Don’t trip, I’m still hyphy!)
My guess is that I’ll be hanging out at Walmart, going a theatre that isn’t projected on a screen and taking a 1 year old to the county fair. Don’t worry. I’ll still have my fun. Then I’ll have a full day in Chi-town with my “friend.”
Since the All-Star game is in San Francisco this week, I couldn’t resist saying a few words about Bay Area sports. Barry Bonds didn’t participate in the Home Run Derby even at the request of the owner; Brian Sabean is still in charge and Peter Magowen will have a good ballpark, a huge bill and no talent. That’s a great formula for success. A’s have a creative GM in Billy Beane; more injuries than a football team and our clutch hitter is Mar-co Scut-a-ro.
In basketball, Nellie wants $5 million a year, Baron Davis wants more money too and a possible Kevin Garnett trade is keeping the buzz alive. Ship Brandon Wright and Monte Ellis with some salary off to Minnesota but only if we can give Garnett an extension or else he’ll get a $6.5 million bonus and walk after one year. We’ll be fine at the two with Marco Belinelli, according to Nelson and I believe him. We probably won’t have Jessica Alba in our stands next year but “We Believe” we can make the playoffs.
The 49ers was in salary cap hell for the last few years went on a shopping spree and had a solid draft and somehow still have nearly $10 million in cap space. And we got Seattle’s #1 receiver.
And only because I am a Trojan and Pete Carroll is from Marin. Solid recruiting class and USC will be challenging for another title next year.
For now, thanks for checking back and I’ll holla at you later.
Thursday, June 7, 2007
Do-It-Yourself Kits Leading to More Cyber Crime?
Cyber criminals are becoming increasingly sophisticated or are they? With increasingly targeted attacks, protecting yourself against emails, ads and even search engine results, it is difficult to decipher what’s really coming from known contacts and legitimate sources. It’s well known that educating consumers and enterprise end-users has to be stepped up but the hacker’s ability to leverage Do-It-Yourself Kits are bad news for innocent victims. Read what Ed Dickson has to say here.
Could U.S. be target of Cyber-Terrorism?
The Christian Science Monitor (picked up by USA Today) had an interesting story today about a recent cyber attack on
Friday, June 1, 2007
Lunch 2.0 in the Valley
Ban on Styrofoam in SF
Armando Sucks and the Fans Let it Be Known
Okay, I'll be honest. I wasn't too happy that the A's got stuck with Jason Kendall and his salary for Arther Rhodes...but Billy's still got a much better track record than Sabean.
Not Foleo, It's Foolio
Google Gears is Good Idea...
Free Buzz in Rome?
Thursday, May 31, 2007
Cop Steals Evidence and Makes Pot Brownies
Schools Not Prepared for Today's PR
When I was leaving college in 2002, the USC Annenberg School for Communication began cross training journalism students to be prepared to write for print, produce or be on air for broadcast and develop Web design skills. Altough I majored in print journalism, I was able to have brief stints with FOXSports.com and FOX KTTV-11 in addition to a few print gigs with the Orange County Register and a customer publisher called Imagination Publishing that published Wells Fargo Business Advisor. But at that time, the cross pollination and emergence of bloggers was at its infancy so I didn't get exposed to it much until my second year in the PR biz.
Recent college graduates have contacted me in hopes of getting help in landing an internship or an entry-level position. I've been pretty disapointed in the quality of experience that I've seen. Not due to lack of effort on the candidates part but a lot of the opportunities are limited to drafting a release, pulling together a media kit and event coordination.
Events like these are a very positive step to connect students, educators and real life practitioners and I hope to see more of these events in the future. Unless we participate in contributing to the success of these students, we shouldn't be in a position to complain about the new candidates that come out of local colleges.
PR All Figured Out?
Hiatus Is Over!
Wednesday, May 23, 2007
Keyshawn Johnson Retires
I'd like to see what offers he got because I'm not sure I believe that he got multiple multi-year offers. I bet he would say that he doesn't have to show me or anyone.
He made his millions and I think he does have a successful restuarant in L.A., so I guess he's had a successful career.
Don't get me wrong, I like Keyshawn. I just hold my fellow Trojans to a higher standard. Ultimiately, he got booted by Dwyane Jarrett, another Trojan and Keyshawn is a very funny guy and will have a successful career behind the camera.
Monday, May 14, 2007
The Ink is Dry
My decision was based on many factors. More than a month ago, I was contacted by a friend about the possibility of coming over to Access Communications. It was an interesting opportunity to reunite with past colleagues from MSR Communications and SHIFT Communications whom I've enjoyed working with. I then met with several future colleagues who had very strong relationships with security reporters, whom I enjoy working with most.
With already a very strong consumer practice, a developing green practice and other new clients, it is an exciting time to join Access. Also with a commitment to grow the enterprise practice and some exciting opportunities (that I'll expand on at a later time) for my professional growth, it became a pretty easy decision.
I look forward to taking on the new challenges and working with Trend Micro. If you are based in San Francisco and a member of the media covering security, I hope to see you on Thursday (May 17) at the party hosted by Trend Micro. Please email (jwoo@accesspr.com) me if you need more details.
Monday, May 7, 2007
BullsEye
Nothing like the smell of gun powder, a Glock and a few hestitant ladies for a fun, blood-pumping Saturday afternoon. Then sneaking some free candy at Munchies and a nice waffle ice cream cone in Sausalito to cap off a hot summer afternoon.
Then on Sunday, I went to the Mission for some great seafood at Picaro. Now I'm not one to venture too far into the Mission but this place was great. We had an onion potato omlette then polished it off with what seemed like a clam bake over rice. Definitely going back!
Now that my installment of Bay Area Back Roads is over, I'll signing off until June 1 when I should be all settled into my new job.
Wednesday, May 2, 2007
New Places New Adventures
After having met with friends, mentors and family, I made a decision to change gears and head to another agency. Depending on who you talk to, I'm apparently headed to a few different agencies but in a few weeks time, the ink will be dry and I'll be letting everyone know exactly where I've landed. But during the past month, I've been updating my resume, having coffee or drinks with recruiters, VPs and HR managers...having met with 10 agencies, it took my focus away from this blog but I hope to start it back up after a few weeks off.
The decision to move came more recently as I felt my professional growth would be better met in another environment.
I've learned a lot at Zeno Group and have had lots of great opportunites and successes. I still have great mentors and friends and hope to stay in touch with them in the coming years.
Today is my last official day at Zeno and tomorrow (Thursday) I'll have a beer for breakfast then decide what I will do with my time off.
Go Warriors! Smoke that Cuban! Baron for Mayor!
Wednesday, March 28, 2007
Time to Offer Video News
I called for the blended news model of newspapers and broadcasts to share content, leading to more revenue online, but if you have the resources as I would imagine Time would, why not keep it in house?
We'll see where this goes.
PR Newswire in Times Sqaure
Seen by more than 1.5 million people per day, "the 7,400 square foot digital billboard located in Times Square will feature a regular stream of PR Newswire customer photos throughout each day. The photos will be accompanied by a news release headline, and will be displayed in fifteen-second increments. Appropriate types of photos for this new medium include product images, executive headshots, special event images, brand logos..."
Question: How much? Regardless, probably not worth what it will probably cost for your 15 seconds of fame.
How did PR just become part of the advertising business?
InfoWorld Loses its Wings
As most of you (in tech PR) already know, InfoWorld has discontinued its print version. The news leaked out late last week by InfoWorld staff, the usual bloggers and then finally was confirmed Monday by Steve Fox.
Additional thoughts by Ed Foster can be found here.
Thursday, March 22, 2007
Is it TIME yet?
While many are taking guesses at what will enable Internet news sites to become profitable, Time (also in yesterday's WSJ) has focused on content. Not news content, but analysis and opinion by established writers that have a following. The question remains, how to draw readers to online sites and make it profitable. While the reason for the spurt in online readership is simple – you can share it with friends…"I’ll send you the link” instead of “did you see today’s paper?"- it's profitability is still at question.
Holla At A Playa...Or We'll Come to You
Despite the midst of the NCAA men’s basketball tournament, the focus has shifted from who’s in the Sweet 16 to who will return next year. The attention drawn by
Wednesday, March 21, 2007
Free New Media Event and Webinar
Spring New Media Lecture Series
Featured speakers are Lisa Stone, Blog Her; Kevin Sites, Yahoo!; Rob Curley,
Washingtonpost.Newsweek Interactive; Matt McAlister, Yahoo!; Sean Connelley
and Katy Newton, Oakland Tribune; and Joe Howry, Anthony Plascencia, Colleen
Cason, and Tom Kisken, Ventura County Star.
Sunday, March 25, 2006 - Wednesday, March 28, 2006
North Gate Hall Library, Hearst at Euclid Avenue, Berkeley
This event is free and open to the public, and no RSVP is needed. The
presentations also will be webcast.
For more information, including dates and times of the particular talks,
please visit:
http://journalism.berkeley.edu/events/details.php?ID=388
Directions to the Journalism School are here:
http://journalism.berkeley.edu/etc/directions.html
Presented by: UC Berkeley Graduate School of Journalism, Knight New Media
Center and Ethics and Excellence in Journalism Foundation
SUNDAY, MARCH 25
3:00 – 4:15 p.m. – "Building the Multimedia Newsroom"
• Joe Howry, Anthony Plascencia, Colleen Cason, Tom Kisken, Ventura County Star
MONDAY, MARCH 26
12:30-1:30 p.m. – "Blogging and News Sites: Joining the Conversation"
• Lisa Stone, BlogHer
7:45-9:15 p.m. - "Multimedia Backpack Reporting"
• Kevin Sites, Yahoo!
TUESDAY, MARCH 27
12:30-1:30 p.m. - "Multimedia Storytelling From Start to Finish"
• Sean Connelley and Katy Newton, Oakland Tribune
7:15-9:15 p.m. - "It's Not About the Device, It's About The Information"
• Rob Curley, Washingtonpost.Newsweek Interactive
WEDNESDAY, MARCH 28
1:30-2:30 p.m. - "New Technologies and the New Journalism"
• Matt McAlister, Yahoo!
Event contact:
Lanita Pace-Hinton or Emily Moses
510-643-7429; 510-642-3892
pacel@berkeley.edu; emoses@berkeley.edu
_______________________________________________
newmedialist mailing list
newmedialist@journalism.berkeley.edu
http://rosebud.journalism.berkeley.edu/mailman/listinfo/newmedialist
Friday, March 16, 2007
Value Add Copy Store Does Not Equal PR
The Portland Business Journal writer Matthew Kish incorrectly labels PR Store offerings as “PR for the masses.” Items including brochures, business cards and letterhead can be customized and ordered at PR Store. Or you could just go to your local Kinkos.
PR Store is unique in that small businesses can receive small Web sites and logos designed or have copywriting needs met. All these are marketing materials. However affordable and convenient for small businesses, it shouldn’t be miscategorized as public relations.
I guarantee you PR Store won’t get you a press release with analysts, customers and partners or that hit in a business publication that you are dreaming of. It takes lots of creativity, strategic thinking and tenacity that you can’t find at a Kinkos-type store with a few value-add services.
Outsourcing Your Blog
When I started this blog, I decided not to blog specifically about my clients to keep it neutral. However, when there is news that peaks my interest, I will discuss it.
CNET Introduces BNET
My favorite so far is the "How to Manage your Boss" package. When did common sense not become common sense? I could go on but I won't...
Overall, this site should be useful for helping employees and employers maximize opportunities. Only time will tell when the real launch happens in a few months.
Chiquita Banana Slips
Wednesday, March 14, 2007
Survival of the Fittest - Newspaper Style
San Francisco Chronicle columnist David Lazarus wrote on Wednesday about the lack of a functional business model for the online portion of the newspaper despite growing audiences and decreases in readers wanting to get their fingers dirty. Lazurus said “newspapers' online operations typically account for only about 5 percent of overall revenue.” He offers several of his ideas for how to make online newspapers more profitable.
- I already know that Bill Gates is a billionaire and Microsoft is very profitable. Let’s hear about what smaller companies are doing to change the landscape of particular industries. I want to know what solutions exist to stop cyber crimes like phishng and man-in-the-middle attacks, not about how Microsoft fell short of expectations this quarter and only made $4 billion while Gates was sleeping last night.
- Leverage assets you already have and get assets you need. I don’t blame publications for laying off reporters for cost cutting measures. However, newspapers need to better integrate with local news channels. More and more local news stations have Web sites that have great video interviews but some very poor articles. Sometimes I’ll watch it on the news or hear about it the next day and I want to go back to the clip. But other times, I’ll see a video and want to hear about what’s being written about it. But if I can find it all in one place, then that would be even better. This will attract more readers and viewers and enable revenues to go up on both sides. So, you might be asking, wouldn’t television revenues go down? Not really, unless you have Internet clips in HD, it should remain steady. Then get some young guys who surf the Web frequently to find creative new multimedia techniques for the latest vehicles for news delivery.
- Personalize newspaper content. This is a challenge and may not be doable. When I went away to college, I wanted to read my local newspapers. Primarily for the sports section but also for some of the local news. With so many connected newspapers you might think it’d be possible to live outside the Bay Area and get my daily dose of the A’s, 49ers and Warriors while still getting my fingers dirty. I had to instead resort to viewing stories on the Internet. And instead of getting my local news through family and friends, I can read what is happening beyond my block. Now I can’t get enough of the Trojans. Fight on!
Tuesday, March 13, 2007
AJAX Answers March Madness
According to Computerworld's Heather Havenstein, PicksPal.com built its site using Asynchronous JavaScript and XML (or AJAX) to add Web 2.0 functionality for picking your brackets. Instead of printing out the PDF and handing in your sheets, you can move around your picks all you want before you click submit without the need for white out or the eraser after calling your brother, cousin and NCAA die hard to help you with your predictions.
Good luck if you are playing!
Flash Drives Continue to Gain Momentum
Monday, March 12, 2007
DHS Launches National Computer Forensic Institute
Increased education and collaboration is a great idea. But as long as cyber criminals are using bartering systems found in Internet Relay Chat (IRC) rooms, cyber criminals both organized and unorganized, have a leg up in bypassing the latest detection, blocking and patching technologies. With undetected keylogging and deceiving phishing and Man-In-The-Middle attacks, it’s already an uphill battle. But combine sophisticated attacks with factors like free widespread WiFi and WiMax availability, get ready for a bloody war of greed.
Thursday, March 8, 2007
The Real National Women's Day
Today is International Women’s Day that has been commemorated by the United Nations and designated by many countries as a national holiday. If you read my previous blog posts, you may know about my disapproval of Valentine’s Day but this is something even I can appreciate…well maybe not completely but the basic concept.
Journalism Ethics Line Challenged
The New York Times acknowledged Tuesday that in June 2005, former staff writer Kurt Eichenwald provided a $2,000 check to Justin Berry, who at the time was an 18-year-old star in a seedy network of child-porn sites. Used to gain the trust of
It later turned into an article in the Times about Web sex sites run by teenagers and debate ensued regarding whether Eichenwald had crossed an ethical line by getting too close to his subject and paying the boy. Eichenwald explained that he and his wife decided to try to get help for
Even on Tuesday when Eichenwald was reached, he was in
Having been on the journalism side, I consider it a competitive disadvantage for other journalists to pay a source. However, this has almost a Patch Adams feel to it. I commend Eichenwald, despite his failure to disclose the check to his editors and readers. He acknowledged that was a mistake. Hell, sometimes I don't know how some journalist can write a story and not step in. Where's the ethics in that?
There are plenty more contentious journalism ethics horror stories in the world like Sarah Lacy’s cover story in BusinessWeek on Digg founder Kevin Rose.
Tuesday, March 6, 2007
PR Blunder by Steven Blinn
USAToday.com Gets Enhancements?
Here's what Forrester's Charlene Li has to say. It also links to what Steve Rubel's and Michael Arrington's take.
In-game Ads - Cool or Unjust?
CNET News.com reported that "two-thirds of all men in television-owning households between the ages of 18 and 34, and 80 percent of those between 12 and 17--prime gamer demographics--have video game consoles in their homes," according to a Nielsen study released on Monday. But the bigger number is that U.S. households with televisions that also have video game consoles has risen from 38.6 million to 45.7 million homes over those two years. That's a huge audience and advertisters are taking note. But what's the reaction of gamers? Seeing billboards with Coca-Cola logos and other top brands makes the game seem more realistic and cooler.
While these guys may be more heavily focused on watching cartoons in between hours of gaming with buddies, I'm thinking, I should be paid everytime I'm forced to watch an ad on the game I paid $50-60 for.
Monday, March 5, 2007
HP 2.0 - Walmart Employee Exposed
Is Walmart hiding something or is employee just looking for gossip? I guess only a few may know. At least this time, it isn't a corporate scandal and just a dumb employee acting a fool.
How to Recover from the Rat Race and More
Over the course of the last few years, I’ve been very fascinated by the crisis communication portion of public relations. Although, there are several incidents that I can’t talk about, I will talk about those that I haven’t been exposed to confidentially. One of the most interesting is the
To read the transcript, click here.
The Power that is the Internet Exposed in London?
Today and tomorrow, or yesterday and today if you’re in the
Confirmed speakers are from Oracle, Reuters, European Telecommunications Network Operators, National Geographic, Disney, CNET Networks, Sony, Sling, Microsoft, Advanced Micro Devices, MySpace, Sun Microsystems, Mozilla, BBC, Ask.com, and Google.
I'd love to hear more about the discussions from this conference.Where Art Thou Starbucks? How About Some...?
Now if I’m driving, the last thing I want is the guy next to me text messaging Starbucks while in his car because he hasn’t had his caffeine. But I guess it can't be worse than the girl applying mascara while talking on the phone and yelling at her kid.
But I wouldn’t mind it for some other purposes like, where can I get some Chicken & Waffles…heck in the city, I’ll settle for fried chicken.
Thursday, March 1, 2007
Rats Come One Year Early
While some of you may have recently celebrated Chinese New Years, the Year of the Rat is not scheduled until 2008. However last week, a KFC and Taco Bell in Manhattan's Greenwich Village had unwanted visitors and was forced to closed its doors when a TV crew caught more than a dozen rats running wild inside the restuarant after business hours. The franchise owner said construction in the basement stirred up the rats, which the health department believes is an infestation problem that is running throughout the building. The health department closed the resturant until the problem could be addressed. Yum Brand's Taco Bell restaurants are still recovering from last year's E. coli scare, so this should help improve their image drastically. But I don't believe the Kernal Sanders is smiling either. Check out the comments from bystanders in this video.
Wednesday, February 28, 2007
PR's Battle to Get Recognized Continues
The study found that more than 37 percent of companies increased its PR budget to an average budget at $45,800. However, 30 percent of respondents work by themselves and an additional 45 percent work in groups of less than five.
There were no shockers in this survey and I agree that PR, advertising and journalism are increasingly becoming vague. However, I disagree that ROI is becoming harder to prove. It’s at a stage where it has become more mature and has moved past stealing from the advertising playbook by discussing ad equivalency.
When that story posts and your clients phones starting ringing off the hook or the sales team uses the feature you secured to seal the "big" deal, there’s an immediate realization. Hearing that from clients has always been one of my motivating factors to try a little harder on their behalf. As companies are becoming better at tracking leads, identifying the true impact of PR will reveal itself. Even in the survey, CEOs acknowledge the importance of PR.
Regardless of what you think you know, it’s worth taking a look at the survey.
Upcoming St. Patrick's Day Wakes Creativity
Capitalizing on holidays is one of the many tried and true techniques of PR. While it has become increasingly difficult to be unique enough to recieve significant media attention or drive traffic to a Web site by leveraging a holiday as so many companies are fighting for ink, I'll have to give IrishUrns.com owner, Richard Lamb credit for his creative attempt to drive traffic to his Web site. Good luck!
Still Injustice for Emmett Till
As you already may know, this is Emmett Till. While living in Chicago as a 14 year-old boy, he went on summer vacation to Mississippi and whistled at Carolyn Bryant Donham. He was taken out of his uncle's home in Money and found murdered three days later at the bottom of the Tallahatchie River tied down by a cotton gin fan. His body was found with his face missing a left eye, his right eye dangling on his cheek, his tongue cut off and stuffed back in his mouth, his ears missing and a giant hole as a result of a bullet going through his head.
While the FBI reopened the case in 2004, they decided last year not to press charges because the statute of limitations had run out. Although the Leflore County district attorney still sought manslaughter charges against Donham, last Friday, the Associated Press reported that the grand jury issued a "no bill" due to lack of evidence. If the testimony of Emmett's uncle, another man who was outside the barn where the brutal murder took place and the graphic picture that was likely taken during an open casket funeral along with the confession of Roy Bryant, Donham's husband and his half brother, J.W. Milam in an interview with Look Mangazine isn't enough evidence, this country has a long way to go in ensuring justice.
Tuesday, February 27, 2007
When Tom's Not Enough
If you haven't heard, FakeYourSpace.com enables users to have model-type females post pictures and comments on your MySpace page for a few bucks.
I'm not a big fan of MySpace, FaceBook, Friendster or any other social networking site. I haven't bought into the hype that my friends say I will cave into sooner or later. I also haven't checked out too many of my friend's MySpace pages but I wonder if they are paying for "make-believe" friends that are actually pictures of real girls but probably comments from dudes somewhere sitting in an office getting paid. And here I thought, people were getting online to stay in touch with friends. Even the quote on the front page of FakeYourSpace.com sounds fake.
Who's laughing now suckas?
Big Blue is Jamming
The Backdoor on Identifying Trends
Dilbert on Public Relations
But I would never take time to go to drinks with a reporter to have him repost a release and put his byline on it.
Saturday, February 24, 2007
Higher Standards? Compared to What?
Forget the tagline. It’s cool to have a good tagline but unless you have great customer service, you won’t win customers. I’m a Bank of America customer because the checking is free with direct deposit and they have the most ATM locations but if they were to charge me money, I’d be sure to go elsewhere. I’ve pressed more buttons on my phone and listened to more hold music than I care for. On top of that, I’ve gone to several branch locations and was told that I couldn’t come inside to see a teller, even though the ATM read temporarily unable to dispense cash. But they did stick a guy on me to offer me a home loan. Higher than what?
I won’t shop at Best Buy either. I went in looking for a digital camera and I asked blueshirt where the section was. He pointed in the direction of the camera and kept talking to another blueshirt. I came back and asked him a question and he only knew what he could see on the printed description and specs. Honestly, what does Best Buy pay these guys for? They should just have more cashiers if there’s going to be no customer service.
I do have to give major kudos to Dell. When I received my laptop a few months back, I called them and the first question they asked me was not what’s your mother’s maiden name or what is your address or what is the last four digits of your social security number but “in case we get disconnected, what is the best number to reach you at?” I was in a state of shock. Usually, for any customer service, you’re guaranteed to be pressing a few numbers, some hold music and then being asked to hold while they look up some information.
Customer service goes a long way. I believe some research a few years back said that if you have a satisfied customer, they will go tell a few people about it and if a customer doesn’t like you, they will go tell 7-10 people.
One enterprise technology executive I recently spoke with when I requested customer references for the media said that sales guys won’t cooperate. He told me that sales guys sell and that’s it. They won’t go back to the customer to make sure they are satisfied but will pop up right around the time of renewal. Not shocking but isn’t it the sales guys who want us to generate coverage so they have collateral for when they are selling?
Cuban Cigar Alert
I’ve only had two Cubans ever but hands down, they are the best cigars ever.
Thursday, February 22, 2007
Yahoos Running Yahoo - Introducing the Singing Anchor?
Let's Be Sirius, Modern Day Monopoly is not Satelite Radio
The real monopoly, at least in Richmond, CA is Comcast. Unless I subscribe to Direct TV, I'm stuck with Comcast as my only cable provider that wishes to charge me $50 for 15 channels I do want and 60 channels that I could care less for. I can't even find another Internet service provider in my area.
Monday, February 19, 2007
Skeptical of Podcast Success
Podcasts are annoying for two reasons. You have to "download" it or sit through the "buffering," while at your computer. With this generation having the short attention span that we do and being a very visual audience, we don't want to sit through 2-3 minutes of downloading to watch something unless we are going to be seriously entertained. But if you have the iPod, that's great but it's the cool thing to have that people will get over. It's not a necessity like a cell phone and people will get sick of features on cell phones too. I have an iPod but I haven't wanted to download new songs or update my podcast in months. Call me lazy but that's an extra few minutes I don't want to spend wasting when I can just flip on the tube. I'm far more fascinated in the capability to rewind live TV.
Advertisters have the same skepticism of measuring the audience of podcasts. Companies including Kiptronic, Podtrac, Podzinger and Revision3 are trying to change that view. They argue that mediums like Clear Channel are adding podcasts to its Web site. However, they failed to acknowledge that more popular mediums like Clear Channel have established audiences such as nationwide and regional radio listeners where podcasts aren't the primary source of revenue but a tool to retain the audience for a few minutes longer.
BusinessWeek writer, Catherine Holahan is also a skeptic and ends her story stating that "the more targeted the audience, the more likely advertisers can reach a consumer willing to buy their product. And in theory, that increased targeting will at some point lead to higher-priced advertising." $400 million seems out of reach for the time being.
Thursday, February 15, 2007
More eWeek Changes
Wednesday, February 14, 2007
The Google Foozle
It's no HP scandal but come on, fess up. I guess they weren't feeling so lucky today.
Voicemail 2.0
I like Sprint because my night minutes start at 7 p.m. but they don't have very good service and all the hidden charges really bug me. But Cingular and T-Mobile are worse. I think I'll try Verizon next but this is a totally different story...
V-Day is Basically National Women's Day
Kit Yarrow, a consumer psychologist said that "guys got all their electronics for Christmas...this is kind of payback time." Then Yarrow added that "men will outspend women to make up for the HDTVs they bought themselves for Christmas and the Super Bowl." I don't know of any guys who bought a tv or flat screen just because of the Superbowl. I will admit, the SuperBowl is not a holiday but the closest thing to guys having a holiday.
The reporter Pia Sakar also said that "some will act more out of guilt than love." Again, I'll have to call bullshit. Girls get just as much as guys on Christmas if not more. Plus they shop for themselves while shopping for others. And even though Valentine's Day was created by a male executive to sell some more candy, come on, let's be real...it's a holiday catering to women.
Maybe I'm bitter because I really haven't had a Valentine since I dumped a girl on Valentine's Day as a teenager but for the time being, I feel fortunate.
Sunday, February 11, 2007
Female Aphrodisiac: Sweat
Yesterday, the Oakland Tribune reported a study by scientists at University of California, Berkeley "found sniffing a compound found in male sweat can change mood, sexual arousal, physiological arousal and brain activation in heterosexual women." The source according to the study is "androstadienone."
Maybe that's true but for now, I'll stick to calling "BULLSHIT."
Blogging from Olympic Village
Not all PR is Good PR
According to Deadspin, TNA wrestling is having a pay-per-view event this weekend that will feature "Team Pierzynski" vs. "Team Eckstein." This is an example of a really bad marketing effort. Maybe these players wanted to try wrestling but this is nonsense and probably not approved in their contract. Remember Jeff Kent? He supposedly fell off his truck while washing it. But rumor was that he was riding his bike, which was banned in his contract.
This is Why Amusement Parks are Declining in Popularity
Thank Goodness for Wade Phillips
Zito Robbing the Cradle Legally
Wednesday, February 7, 2007
Napa Leads Country in Identity Theft and Fraud
With the new lures of Internet scams including phishing and man-in-the-middle attacks that are on the rise, groups like the FTC and security vendors need to step it up to educate the public. Only a combination of education and technology will help deter the problem.
Fraud 2.0 - Yes I said it. The next wave of fraud has come from online collaboration, not on sites like MySpace but IRC (Internet Relay Chat) Chat rooms. Since locating these criminal barterers has proved difficult, only a combination of federated identity and multi-factor authentication will lead us down the path of a safe online community.